Digital Brand Marketing Management System (DBMMS)
An agile way for B2B marketing teams to elegantly drive exponential growth
Digital Brand Sales Funnel
An agile marketing framework to improve your digital brand using data & math
Executive Marketing KPI's
Funnel Conversion Ratios, Cost of Acquisition, Churn, Customer Lifetime Value, Average Revenue per Customer. THESE are the KPI's you have been looking for.
CEO's & CFO's
Management teams love 1Forecast for planning cycles -- easy go-to-market build-up flowing into 8-year cash-flow financial projections. 1Tracker gives unprecedented visibility into how marketing is driving numbers connected to the bottom line.
1Forecast & 1Tracker work together to build a cycle of "Plan, Execute, Measure, Learn, Repeat." Rapid prototyping of go-to-market strategies with spend & ROI. Be ready with data and answers for executive meetings. Hit your numbers!
Finally! A structured, agile process around ongoing marketing execution that'll keep teams & marketing expenses focused on doing more of the right things. A full suite of dashboards means everyone's aligned.
BOARD & INVESTORS
DBMMS delivers a shared language about the most important KPI's and agreed-upon goals. Believable forecasts, daily tracking and a suite of dashboards mean boards can rely on the team to deliver as promised. "Look's like marketing and sales numbers are on track," said the Chairman of the Board. "What's next on the agenda?"
1Forecast is the SaaS modelling engine you've been yearning for
- Hundreds of built-in assumptions support rapid prototyping of comprehensive go-to-market forecasts.
- Easily add Team and Op Costs to produce an 8-year cash flow statement that will blow your socks off.
1Tracker measures your progress and analyzes trends between your actuals and your forecast
- Agile marketing; get more of the right things done.
- Be armed with data in tough conversations.
- Full suite of interactive dashboards keeps your team, your executives and your board informed.
"The DBMMS unified integrated data set is greater than the sum of its data silo'd parts. When you put the pieces together, you can get answers to questions you can't even ask with the individual pieces."
Dr. Bob Hayes, Ph.D. www.businessoverbroadway.com
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Bottoms-Up Go-To-Market Strategy
Model your go-to-market strategy via Google's 7 Sacred Channels of Traffic using bottoms-up calcs for growth, engagement & expenses.
8-Year Cash Flow Forecast
Combine the Go-To-Market strategy with predictive team forecasts and easy-to-assume op costs. Polish off your cash flow forecasts in 10% of the time.
Track Actuals vs. Forecast
Using an agile approach, focus your team on getting more of the right things done. Forecast, then connect your data sources.
Customize To Your Marketing Tech Stack
DBMMS is a system and process; we were technology agnostic. Whatever you have for a tech stack, you can track the data.
A full set of Google Data Studio dashboards including DBMMS, Google Analytics, Search Console, PPC ads, Youtube & Social.
DBMMS software maintains forecasts and tracking data using Google Sheets for transparency, portability and collaboration.